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The Buzz - 2006

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Press Excerpts

Austin Inc.
Day care on hunt for new home
Austin American-Statesman
December 15, 2006

With just two weeks before its lease on Congress Avenue expires, the Escuelita del Alma day care has recruited some heavyweight help.

Dina Flores, executive director of the day care, has hired John Rosato of Southwest Strategies Group to find a new downtown or near-downtown location.

... As for a timetable, Rosato said: "We fully expect the Finley family and White Lodging will give Escuelita del Alma a reasonable amount of time to find a new location."

Thanks, John.

Downtown Austin Alliance Newsletter
Fall, 2006 > Vol. 10, No.2

Our 2006 Alliance Chair, John Rosato, a Partner with Southwest Strategies Group, has been exceptional.

... Here are some of the Alliance accomplishments during John's tenure:

  • The Alliance successfully advocated for enhanced quality of life ordinances.

  • The Alliance continues with the Austin Travis County Re-entry Roundtable and the District Attorney's programs geared to reduce recidivism, downtown crime and improve public safety.

  • The DOWNTOWN television series won a Lone Star Emmy for best magazine format program.

  • Working with the City of Austin under the leadership of Mayor Will Wynn, the Alliance Retail Recruitment program has opened new doors on Congress Avenue.

Developers, city officials have lofty plans for SW downtown
Austin Business Journal
Oct. 6-12, 2006

The Seaholm Power Plant Reuse project's developers are looking to attract empty nesters, young professionals and then some.

... Daniel Roth, a partner with Seaholm Power LLC and with Southwest Strategies Group Inc., envisions a project that will feature an events center and a plaza with shops and cafés, a bus stop, the Lance Armstrong Bikeway, a rail stop, a streetcar stop and an Austin-San Antonio commuter rail station.

... Fellow project partner Kent Collins, a partner with Centro Partners, says Seaholm's condos will range from 800 to 3,000 square feet.

otel/condo tower to become 1st part of Seaholm makeover
Work could begin next summer on 163-room hotel to open in 2009
Austin American-Statesman
September 22, 2006

A 22-story hotel and condominium tower could rise above the smokestacks at the former Seaholm Power Plant by 2009.

The project is the first part of a multimillion dollar plan to transform the Seaholm site into a vibrant district with shops, offices, housing, entertainment and cultural attractions.

... Jeff Trigger, former managing director of the historic Driskill Hotel, will run the 163-room hotel, tentatively called the Seaholm Plaza Hotel.

... Austin-based Centro Partners LLC will develop the 62 condominium units, with prices from about $350,000 to more than $1 million, said Kent Collins, a Centro partner.

... The city last year tapped a group led by Austin-based Southwest Strategies Group, Inc. to redevelop the 7.8-acre Seaholm site, which will include preserving and reusing the power plant and its Art Deco-style facade.

Several Penn Field tenants go on a n expansion spree

Austin Business Journal
August 4, 2006

... "We've loved this space from the beginning," Marchant says of the Penn Field digs. "The architecture was beautiful and we felt it had a really nice environment."

... In 2000, a group of six investors formed Majestic Partners Ltd. to purchase the 16-acre Penn Field site. They transformed the former World War I Army training field and its existing buildings into a 230,000-square-foot retail, office and warehouse complex with a modern industrial look aimed at attracting unique Austin companies.

... "The very thing that scared us about Penn Field was the thing that made it successful: its mass," says Danny Roth, a principal with Southwest Strategies Group and one of the six project partners. Southwest Strategies also handles leasing on the development. "If we had started out with a tiny building it would not have had this dramatic impact."

... "The market had to catch up to Penn Field, so we were definitely hanging out there by ourselves for a while," Roth says. "We did have tenants like Sixth Street and The Davis Group Inc. and others who believed in the project and the location early on."

Eric DeJernett, senior vice president of the retail division for Trammell Crow Co. in Austin, says Penn Field has been a solid anchor for a transitional area of South Austin.

"They were very forward-thinking in their development," he says.

ixed-use properties provide convenience to residents
Austin Business Journal
August 4-10, 2006

Further south, it's anticipated that the redevelopment of the Seaholm Power Plant site will act as another hub of activity, particularly since mass transit will be a part of the mix.

ustin Inc.
Not your ordinary ceremony: Architects honored at Seaholm
Austin American-Statesman
March 10, 2006

The awards dinner was at an old power plant, and prizes went to projects that included a parking garage and a water plant expansion.

In other words, this year's local American Institute of Architects awards were a little out of the ordinary.

The Austin chapter held the recent banquet at the closed Seaholm Power Plant, slated to be reborn as a mixed-use project by 2008.

... Finally, Seaholm itself walked away with an honor recognizing its sustainability — it has been around for 50 years and could last 50 more with the pending transformation.

eaholm's rebirth set for 2008
EPA says ex-plant ready for development; summer start possible
Austin American-Statesman
January 18, 2006

The former Seaholm Power Plant overlooking Town Lake could be crackling with new energy by mid-2008.

... A grand opening for at least part of the project is set for July 4, 2008, Rosato said.

... Seaholm is the first facility nationwide to receive a "ready for reuse: designation under the federal Toxic Substance Control Act.

to read the article.

evelopment on former Seaholm Power Plant site move forward
EPA and Texas commission has given site in downtown Austin an environmental
clean bill of health
Austin American-Statesman
January 17, 2006

A new chapter unfolded today for the former Seaholm Power Plant as a federal agency cleared the way for work to start on transforming the decommissioned 1950s plant into a mix of housing, shops, restaurants and offices.

The plant is the first nationwide to receive the designation among sites subject to the federally regulated Toxic Substances Control Act. Since 1997, the plant has undergone $13 million of remediation work to clean up PCBs, asbestos, lead-based paint and other contaminants.

arket Review: South Central/Southeast Austin
Flick Report -
December '05/January '06

Returning closer to Austin, one of the biggest success stories in the south Austin sector has been the 16-acre development at Penn Field. The 230,000 square-foot project of the Southwest Strategies Group began in 2000. Danny Roth says the developers currently are "cutting up" a 43,000 square-foot warehouse into 3,000 to 5,000 square-foot office warehouse spaces.

to read more of the article - Flick Report, Dec '05 - Jan '06.